The Web3 Marketing Playbook: The Paradigm Shift
How community, ownership and tokens are changing the way brands find and keep their audience.
5 Mar 2025 · 1 min read Behaviour · Policy · Markets
Strategic insights for a complex world
A thought space for the ideas that shape the way we think, decide, and act.
Curious minds making sense of how people choose.
NeuroPolicy Cognita is a thought space for ideas that shape the way we think, decide, and act. From behavioural finance and marketing insights to politics, policy, and broader cultural reflections, the platform blends analysis with curiosity.
It is not just one voice. Contributors from diverse fields share their perspectives, creating a space where disciplines intersect and new ways of understanding emerge. Whether it is decoding decision-making, exploring societal shifts, or reflecting on everyday behaviour, NeuroPolicy Cognita is about curious minds making sense of a complex world.
Latest essays
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Echoes of the Steppe and the Himalayas: India–Mongolia Strategic Alliance
A look at the India–Mongolia partnership, its history and what it means for strategy in the region.
10 Feb 2025 · 1 min read
Cracking the Veblen Code: The Economics of Hype
Why some goods sell more when their price goes up, and what that says about status, scarcity and the business of hype.
15 Jan 2025 · 1 min readHow the ideas connect
Every essay sits between the fields it draws on- The Web3 Marketing Playbook: The Paradigm Shift Marketing + Finance + Thinking Cognita
- Echoes of the Steppe and the Himalayas: India–Mongolia Strategic Alliance Politics + Finance
- Cracking the Veblen Code: The Economics of Hype Finance + Marketing + Thinking Cognita
Areas of expertise
Three lenses, one question: why do we decide the way we do?Political Thought
Analysing political systems, governance frameworks, and policy implications in a rapidly evolving global landscape.
Explore politics →Marketing Strategy
Strategic marketing frameworks, consumer behaviour analysis, and brand positioning strategies for competitive markets.
Explore marketing →Financial Analysis
Market analysis, investment strategies, and economic trends affecting business and policy decisions in global markets.
Explore finance →BiasLoss aversion
Losses weigh roughly twice as heavily as equal gains. It shapes portfolios, ballots and price tags.
BiasAnchoring
The first number we hear sets the frame, from an IPO price band to a budget announcement.
BiasDefault effect
Most people keep the pre-selected option. Good policy design starts with good defaults.
BiasHerding
Crowds move markets and movements alike. Knowing when you are in one is half the edge.